Kirsty Wark interviewed me at the Edinburgh International TV festival this morning. It was very well attended, especially considering the 9.30 start on a Saturday morning. It is difficult to explain why Madeleines disappearance has generated so much media coverage and why it has been so sustained. I am certain that the coverage would not have been nearly as great if this had happened 10 years ago. The use of mobile phones, the internet, low-cost airlines and 24 hour news channels have changed the world we live in- making it seem smaller. No doubt Madeleines physical appearance also captured the publics imagination as well as the highly unusual circumstances of a foreign child being abducted on holiday.
Our family decided to try and make as many people as possible aware that Madeleine was missing quickly. Family members did frequent TV interviews and friends distributed images of Madeline to news outlets. My sister started the electronic campaign proper by sending a chain e-mail with a poster of Madeleine, which was quickly advertised by Sky and downloaded by thousands of people. Celebrities, sporting stars and ordinary people wanted to help, almost certainly because they felt the same feeling of helplessness that we did. After the first few weeks we fully expected the media attention to die down but this has just not happened.
Some sections of the media now question their roles in the coverage of the news story that is Madeleine. Kate and I quickly realised that much of the coverage was pure speculation, which was often negative and certainly unhelpful for us. We decided to rely on information only from official sources and this has certainly helped us remain on a fairly even keel despite some of the lurid headlines.
I left Edinburgh early afternoon but spent most of the day travelling as I had to fly back to Portugal via Luton. I managed to get some work done and write my blog on the way back. It was great to see Kate and the kids again after 2 days.