The campaign to find Madeleine received a a massive boost today from JK Rowling. The author of the massive selling Harry Potter books has asked all retailers to display a specially designed poster of Madeleine when the sixth and final book Harry Potter and the Deathly Hallows goes on sale on Saturday 21st July. Ms Rowling, who lived in Portugal for several years, has offered amazing support in the search for Madeleine. As well as offering a large reward for Madeleines safe return she has also added information on Madeleines abduction on her own site with a link back to our homepage. Try and find the information at www.jkrowling.com, I will give you a clue that it is under links! A huge thank you to JK Rowling and her publishers Bloomsbury for their support.
The new poster of Madeleine has been designed in conjunction with the International Centre for Missing and Exploited Children (ICMEC) and this is one of the things we have been working on in the last couple of weeks. ICMEC promote awareness of missing children globally and aim to prevent child sexual exploitation and abduction. The poster features 3 pictures of Madeleine with the advice to contact the local police if you see her. ICMEC, their logo and both theirs and our websites are also on the poster. The distribution of this poster will enhance the awareness of Madeleines disappearance, which we are advised increases the chances of finding her, and the plight of other missing children.
With the announcement of the poster Kate and I also did a short interview for the press. A lot of photographs were taken of us with the poster so I suspect some of these will make it in to the newspapers in the next few days.